Google Analytics tools for improving marketing of the Cultural SectorLaajuus (5 ECTS)

Objective

The student learns the basic features of Google Analytics including how to implement tracking code, analyze basic reports, data collection, processing and configuration, and marketing tools. The course provides the capability to cultural management students to utilize analytics knowledge to web page analysis of a cultural organization.

Content

- Introducing Google Analytics and the Google Analytics Interface
- Basic Reports
- Basic Campaign and Conversion Tracking
- Data Collection and Processing
- Setting Up Data Collection and Configuration
- Analysis Tools and Techniques
- Marketing Tools

Assessment criteria, satisfactory (1)

The student knows the basic features of Google Analytics including how to implement tracking code, analyze basic reports, data collection, processing and configuration, and marketing tools. The student has the capability to utilize analytics knowledge to web page analysis of a cultural organization.

Assessment criteria, approved/failed

The student knows the basic features of Google Analytics including how to implement tracking code, analyze basic reports, data collection, processing and configuration, and marketing tools. The cultural management student has the capability to utilize analytics knowledge to web page analysis of a cultural organization.