Service Business Development, Innovation and Value CreationLaajuus (5 ECTS)

Objective

Changes of economic, social and political systems in global economy bring about transformation in business and industry. Numerous issues such as aging populations, internet of everything, digitalization, convergence of technologies, sustainability challenges restructure our ecosystems and competitive technology markets. Therefore the student studies value creation processes in the global service market.

The objective of this course is to understand the principles of the service-based economy as an alternative to the goods-based economy, and outline the challenges and prospects of the service era for companies. The student gains a general understanding of the principles of the service-based economy (service-dominant vs goods-dominant logic) and learns to appreciate new opportunities for businesses in the services society. The student finds financial, marketing and strategic reasons for gaining competitive advantage through service business and recognizes opportunities for incremental and radical innovation.

Content

The course comprises the following topics:
01. Dynamics of service business
02. Transforming an organization towards service business
03. Collaboration, value creation and co-creation in service business
04. Innovation and service business models.
The reading list is included in the Curriculum Guide

Assessment criteria, satisfactory (1)

The coursework meets with several of the six criteria below. The student performance shows satisfactory performance in three or more of the criteria.

The following criteria are used for assessing the IM Master’s coursework (lecture involvement, discussion, written assignments and discussion leaders).
•The student shows an understanding of the relevant course content in relation to the contents of the articles, lectures and discussion.
•Student texts/presentations demonstrate an understanding of the source/article/lecture content and an ability to select, interpret and justify key messages in a grounded manner.
•The student shows interconnections between the proposed concepts and current business practice, showing abilities of reflection, evaluation and discussion.
•The student shows professional initiative, active participation and responsibility in both individual and team work.
• The student shows the ability to collect valid knowledge for his/her topic from outside the course sources by using scholarly search tools, by questioning current business practice and by practicing source critique.
•Student assignment is written in line with academic writing practice and instructions for Master’s Thesis, using the Harvard Referencing system, with references both in the text as well as reference list. The texts are written in coherent, fluent English.

Assessment criteria, good (3)

The coursework meets with most of the above criteria.

Additionally the student performance shows good (3) or very good (4) quality performance in three or more of the criteria or otherwise good interpretation.

Assessment criteria, excellent (5)

The coursework meets with all the above six criteria.

Additionally the student performance shows excellence in three or more of the above criteria or otherwise deviating excellence.

Assessment criteria, approved/failed

The following criteria are used for assessing the IM Master’s coursework (lecture involvement, discussion, written assignments and discussion leaders).
•The student shows an understanding of the relevant course content in relation to the contents of the articles, lectures and discussion.
•Student texts/presentations demonstrate an understanding of the source/article/lecture content and an ability to select, interpret and justify key messages in a grounded manner.
•The student shows interconnections between the proposed concepts and current business practice, showing abilities of reflection, evaluation and discussion.
•The student shows professional initiative, active participation and responsibility in both individual and team work.
• The student shows the ability to collect valid knowledge for his/her topic from outside the course sources by using scholarly search tools, by questioning current business practice and by practicing source critique.
•Student assignment is written in line with academic writing practice and instructions for Master’s Thesis, using the Harvard Referencing system, with references both in the text as well as reference list. The texts are written in coherent, fluent English.