MarkkinointitutkimusLaajuus (5 op)

Osaamistavoitteet

The student will be able to conduct both small-scale quantitative and qualitative marketing research projects and report the results of those. The student will also be capable of evaluating the reliability of research information and s/he will know how to purchase marketing research.

Sisältö

? Quantitative and qualitative research methods
? Evaluating reliability of research information
? Research project
? Purchasing marketing research

Esitietovaatimukset

Marketing
Business Mathematics and Statistics
Quantitative Analysis

Arviointikriteerit, tyydyttävä (1)

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Arviointikriteerit, hyvä (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Arviointikriteerit, kiitettävä (5)

Excellent performance:
not only fulfils all standard requirements but demonstrates originality and imagination

Arviointikriteeri, hyväksytty/hylätty

Not applicable