Strategic CommunicationLaajuus (5 ECTS)

Objective

By the end of the course, students will
• understand the importance of strategic organisational communication.
• have improved their communication competence in strategic situations and contexts with and for a variety of stakeholders.
• have developed advanced individual communication and presentation skills in a project and seminar.

Content

This course builds on the skills and competencies acquired in year 1 with emphasis on advanced topics related to strategic communication at the organisational and individual level, within and between organisations and with and for all stakeholders.
By planning, organising and completing seminars and projects, students develop their communication skills at the next level.

Assessment criteria, satisfactory (1)

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance:
not only fulfils all standard requirements but demonstrates originality and imagination

Assessment criteria, approved/failed

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Further information

Tuition in English