Marketing and BrandingLaajuus (5 ECTS)

Objective

After the course, the students know
• the fundamentals and the basic concepts of marketing.
• customer oriented marketing as a part of significant entrepreneurship.
• the fundamentals of visual marketing and brand management.

Content

Marketing environments of the company. Marketing strategy and means of competing with marketing. Marketing communications and forms of marketing. Brand management and image marketing. Knowing the customers.

Qualifications

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Assessment criteria, satisfactory (1)

The students have partly reached the goals of the course. They have adequately completed the assignments of the course.

Assessment criteria, good (3)

The students have successfully reached the goals of the course. They have successfully completed the assignments and have applied learned information when completing the assignments.

Assessment criteria, excellent (5)

The students have reached the goals of the course in an excellent manner. They have completed the assignments of the course applying learned information with distinction.

Assessment criteria, approved/failed

The students have partly reached the goals of the course. They have adequately completed the assignments of the course.

Further information

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