MarketingLaajuus (3 ECTS)

Objective

The students grasp the meaning of marketing in business. The students can use marketing as a competitive tool. They recognise different marketing strategies and understand the principles in image marketing and brand building.

Content

- Marketing as a function,
- The marketing environment of a company,
- Buying behaviour,
- The competitive tools in marketing.

Qualifications

Basics in Business Strategies

Assessment criteria, satisfactory (1)

Satisfactory (1) The student has partially achieved the objectives of the course. She/he has passed the course assignments.

Assessment criteria, good (3)

Good (3) The student has achieved the objectives of the course. She/he has passed the course assignments and has a good understanding of the covered topics.

Assessment criteria, excellent (5)

Excellent (5) The student has achieved the objectives of the course. She/he has passed the course assignments and has an extensive understanding of the covered topics.

Further information

Course assessment: satisfactory (1), good (3), excellent (5)