European Business AreaLaajuus (5 ECTS)

Objective

By the end of this course students will be able to:
- Identify the market structures within the European Business Area
- Outline the business opportunities and challenges in the European Business Area
- Understand the business environment of specific European national markets
- Identify the issues and processes necessary for planning a business practice within the European Business Area
- Utilise prior learning
- Apply research methods
- Develop a strategy for business practice within the European Business Area
- Apply analytical skills to the target European national market as a research subject

Content

The European Business Area comprises all the national markets of European countries. It is likely that the primary market of a Metropolia graduate will be within the European Business Area. This course is intended to provide the student with the relevant knowledge and skills useful in discovering business opportunities as well as preparing for business practice in the European Business Area.

Qualifications

English Language Proficiency

Assessment criteria, satisfactory (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination