Media Economy and Revenue GenerationLaajuus (5 ECTS)

Objective

The students will learn about the different operating principles of the media economy. They will understand about new ways of revenue generation and can act in a goal-oriented way in different production environments.

Content

- Revenue generation models
- Global production environment
- Fundamentals of drawing up a business plan

Assessment criteria, satisfactory (1)

Completing the course with a pass grade requires that a student has met the objectives of the course as defined in the course implementation. Grade depends on following aspects:
- participation activity in classes
- self-direction and activity in studies
- knowledge of different revenue-generetion models
- ability to analyse mechanisms influencing media economy