Corporate Image and Information VisualizationLaajuus (10 ECTS)

Objective

The students will learn to understand the factors that contribute to corporate image creation and the roles they play in creating the image. They will see the big picture of corporate image projects and be able to solve them with due respect to the assignment. The students will be able to utilise and apply their knowledge of graphic design and typography both at practical and theoretical level understanding the elements of visual information and being able to design systematic information system out of them. They will be able to select the appropriate design tools and materials and manage the graphic design production process from the designer’s perspective. The students will be able to choose the correct colour settings and to produce a file that is ready for printing. They will also become familiar with copyright legislation and abide by it.

Content

- Deeper understanding and practical utilisation of graphic design, typography and colour theory
- Visual look and feel as part of corporate identity
- Brand building and management
- Foundations and history of identifier design
- Business logo design: principles, practices and processes
- Purpose and objectives of information system
- Colours in company and information graphics
- Corporate image and information design in an electronic environment
- Corporate image guidelines
- Presentation of corporate image and information system
- Creation of files ready for production use, and the necessary checks
- Copyright legislation

Assessment criteria, satisfactory (1)

Student
- participates classes in required extent
- completes given assignments acceptably
- understands core content of the course
- presents his/her assignments

Assessment criteria, good (3)

Student
- participates classes actively
- completes given assignments independently and showing self-direction
- returns assignments in time
- presents his/her assignments fluently and credibly
- has good command of course content and can apply it in his/her own work
- is able to search and acquire information independently
- works fluently as designer of both printed and digital material
- works fluently both independently and in groups

Assessment criteria, excellent (5)

Student
- participates classes actively and showing self-direction
- completes given assignments independently showing creative problem solving
- returns assignments in time
- presents his/her assignments fluently and in visually interesting ways
- is able to apply course content in one's own work creatively
- is able to acquire and apply information independently
- works fluently as designer of both printed and digital material
- is able to apply information in marketing communication design in interesting and insightful ways
- indicates professional identity development

Further information

The course will be taught in Finnish.