Marketing and SalesLaajuus (6 ECTS)

Objective

On completion of the course the student will
- be able to understand the role of marketing and sales in the company strategy and
- be able to understand the important role of customer-oriented marketing as a success factor in running a business
- identify the essential concepts and be familiar with various sectors of marketing and the key terminology
- be capable of analyzing marketing mix choices and business operations from the marketing perspective
- be able to collect and produce information as well as make development suggestions for the company marketing planning process
- understand the multiple connections between marketing and sales.

Content

- Marketing mix
- Marketing environment
- Planning, implementation and follow-up of marketing and sales

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.

Further information

Evening studies: The grading scale of the course is pass/fail.