Technology EntrepreneurshipLaajuus (5 ECTS)

Objective

Entrepreneurship is a pattern of behaviour that enables us to recognise, pursue and exploit opportunities regardless of the resources we currently control. The task facing the entrepreneur is both complex and challenging. Opportunities are fleeting and often difficult to evaluate, resources are scarce and there exists the ever present threat of competition. In this harsh commercial environment we need to proceed quickly but with caution, we need self-confidence but also to recognise that we can’t do it all alone.

The objective of this course, therefore, is to guide students through the ‘exciting nightmare’ of taking an idea or a technology to market, growing the venture and securing a successful exit. Although grounded in rigorous theory, the focus of the course is highly practical and class participation is actively encouraged. No prior knowledge of the subject is required but students should be interested in the creation of wealth and the commercialisation of technology.

Content

The Environment for Entrepreneurship
• Process of Business Analysis Seeing the window

Entrepreneurial Strategies – Choosing direction
• Exercise for writing a Business Plan

Process of Business Analysis Seeing the window
• Scanning
• Monitoring
• Forecasting
• Sources of Opportunity
• Competitive Analysis

Crafting a Personal Strategy Part 1-Sources of ideas

Research your Subject.
• Look in Creating a Successful Financial Plan
• Review the 12 Key Ratio’s

The Business Plan – an entrepreneurial tool
• Why write the Business Plan
• Elements
• Critique the Plan
• Format and Presentation of one’s plan

Assessment criteria, satisfactory (1)

The student knows entrepreneurship-process, ideas to start ups
The student knows business models
The student knows the idea generation

Assessment criteria, good (3)

The student knows how to development the business plan
The student knows evaluating strategy
The student knows business plan
The student knows intellectual property

Assessment criteria, excellent (5)

The student knows how to development the business plan
The student knows evaluating strategy
The student knows business plan
The student knows intellectual property
The student presents the business plan