Design management ILaajuus (3 ECTS)

Objective

Objectives:
The student understands the significance of comprehensive business communication and company image for a successful design company. The student knows the terminology of product conceptualization and the principles of creating an image for a company.

Content

Content:
- Terminology of product communication
- Basics of service/product conceptualization
- Exercises related to visual business communication and designing products according to the company's image.

Teaching methods: Lectures, supervised exercises, feedback.

Evaluation:
Participation and completing and passing the assignments, working in a designing process, taking into account the instructions, functionality and originality of the designing solution, reaching the goals.

Assessment criteria, satisfactory (1)

The student has partially achieved the objectives of the course. She/he has passed the course assignments.

Assessment criteria, good (3)

The student has achieved the objectives of the course. She/he has passed the course assignments and has a good understanding of the covered topics.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course. She/he has passed the course assignments and has an extensive understanding of the covered topics.

Further information

Part of Innovation project 3 cr / 10 cr.
KQ00AA89 Project 1. Innovation project 10 cr:
KQ00AB71 Design management I 3 cr
KQ00AB72 Fashion forecasting 3 cr
KQ00AB73 Fashion design IV / Image collection 4 cr