Software Industry Business OlanLaajuus (5 ECTS)

Objective

Student knows the methods of strategic planning is done. He can the rules for applying the basic method to Software Business. He knows which new technologies and new business models tcan be used as drivers to create competitive advantage.
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Student can make strategic plan for a software business. He recognizes useful industry drivers and can apply the company-specific resources. Ha can analyse the company to find critical succes factors and combine them with outside resources.

Content

Strategic Planning: industry and company analysis. Strategy and its logic. Sequencing the implementation of a strategic plan. Application of strategy planning methods in Software Business. Competitive, marketing and technology strategy. Productization, version management, segmentation, processes vs platforms, quality control.
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Outsourcing, net-working, partnering, open source and mass collaboration as business models creating competitive advantage.

Qualifications

Bachelor's degree, Software Business 1 and 2

Further information

Lectures
Assignments
Individual research, reading
Exam