Marketing, information and promotionLaajuus (4 ECTS)

Objective

The objective of this module is to familiarize students with the basics of marketing and the preparation of a marketing plan for an export product. It also familiarizes students with promotion in the music business.

The student will be able to aim a product at a suitable target market, draw up a marketing plan for the product and estimate chosen marketing and promotion measures.

Content

- basic concepts of marketing
- choosing a target market
- the marketing plan
- promotion in the music business