Direct MarketingLaajuus (5 ECTS)

Objective

The students will know direct marketing as a sales and communication channel.
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The students will be able to analyse implemented direct marketing communications. The students will also be able to create, as a team member, a direct marketing campaign plan..

Content

- The concept of direct marketing
- Integrated direct marketing
- The tools of direct marketing
- Direct marketing management
- Testing
- Budgeting

Further information

Lectures, reports and presentations