Media AwarenessLaajuus (3 ECTS)

Objective

Students gain a grasp of the media and its subjects and recipients, differences between different medias and their audiences. They become familiar with the social context and learn to perceive their own place in media.

Content

General theories of communication
History of communication and medias
Future scenarios in communication
Print media, radio, television, multimedia: differences and profiling.
Structure of programme charts in different medias in Finland and abroad.
Different needs - different medias
Who are/what is my audience?
Professional identity: who are you as a media worker?
Basics of semiotics