Marketing communications campaignLaajuus (6 ECTS)

Objective

The student understands the aim and meaning of marketing design and campaign design. He/She is able to approach different target groups and choose appropriate media (both traditional&electronic) for the campaign purposes. The student masters several working methods of creative thinking and is able to produce functional solutions as well as justify his/her choices. THe student is familiar with the main principles, cooperative formats and collaboration partners when working within marketing communication campaigns.

Content

-campaign design assignment (brief)
-target group thinking
-campaign design parties
-creative concept
-campaign diversity, timing
-implementation and monitoring