Package designLaajuus (6 ECTS)

Objective

Upon completion the student is familiar with the requirements and possibilities set for a package as well as the legislative issues within packaging design. The student is able to design visually interesting and functioning packaging solutions for different products. He/she is able to solve problems linked with packaging and usability. The student knows the possibilities a package has when transferring messages.

Content

-requirements for a package set by marketing, advertising, consumer and environment
-package design; target groups, size, shape, structure, materials, colours
-title/logo of the product/product
-package as part of the selling process
-package production
-package materials and printing methods
-new technology solutions in packages
-package as part of business/product image