Planning the visual business imageLaajuus (6 ECTS)

Objective

The student is familiar with different factors affecting business image and understands their inmportance when setting up a business. The student is able to build a comprehensive business image project. He/she knows the principles of business image planning and is able to apply the sign to different business elements. The student masters the basic means of typography, is able to choose the appropriate colours for the business and prepare the idea for production. The student is familiar with the methods when creating a business image and is able to choose the appropriate materials. He/she is able to justify his/her choices and knows how to set the guidelines for them.

Content

Planning the comprehensive business image: business title, sign, business symbol, logo, colours and typography
-competitor analysis
- sign applications
-designing and implementation of forms
-Internet business image
-setting the guidelines for business image