Design: Visual Communications, Graphic Design
Code: KXE20S2
- Degree title
- Bachelor of Culture and Arts
- Credits
- 240 ects
- Duration
- 4 years (240 ECTS)
- Start semester
- Autumn 2020
- Teaching language
- Finnish
Descriptions
The curriculum of the Degree Program in Design is a knowledge-based. It is divided into the studies of the University of Applied Sciences, core requirement studies of the degree program and professional studies.
The curriculum has been developed in co-operation with partners in business and industry and the students to meet the future requirements in the field of design and to incorporate comprehensive design thinking and its use in multi-disciplinary collaboration. The curriculum is based on the following aspects: mastering sustainable design, user-centered design, production and technology, design process, visual arts as well as developing skills in service design and building one´s professional identity.
Development
Many contributed to the development of the curriculum: the entire staff of the Degree Programme of Design with their expertise in different areas as well as representatives of business and industry, alumni and students. The objective was to create a curriculum that emphasises competence-based education and practical relevance and supports comprehensive design thinking in the degree programme. Vocational Consulting Committee was also consulted on the new curriculum. In the year 2020, the Degree Programme of Design expanded to include Digital Design, Visual Communication Design and 3D Animation and Visualization.
Further information
Head of Degree Programme
Mari Silver mari.silver@metropolia.fi
Objective
The learning outcomes of the degree are grounded on the mastery of sustainable design, production and technology, the design process, visual and user-centred design and on the building of professional identity and service design skills.
Completion of the degree programme will enable students to work as service designers, designers, visualizers, interior designers, industrial designers, concept artists, compositors, user interface designers and usability experts, textile designers and other versatile experts in design and media.
Description
Visual Communications students study the design of both printed and electronic media. The training consists of theory in visual expression and thinking, information about production processes in the graphic industry, the software used in making them, practical work in arts subjects and applied professional subjects, and basic information about commercial operations. Students choose to specialize in either Graphic Design or Motion Graphics. In both choices, the student gets the basic skills of graphic design and the ability to design and implement marketing communication. Upon graduation, the students can find employment in various visual communication positions, for example as graphic designer, art director (AD or junior AD), visual user interface designer, concept artist, illustrator, game artist or designer of business graphics. Workplace may be in design or communication agency, companies’ communications departments, game industry, media companies or in the advertising business.
Select timing, structure or classification view
Show study timings by semester, study year or period
| Code | Name | Credits (ECTS) | 2020-2021 | 2021-2022 | 2022-2023 | 2023-2024 | Autumn 2020 | Spring 2021 | Autumn 2021 | Spring 2022 | Autumn 2022 | Spring 2023 | Autumn 2023 | Spring 2024 | 1. / 2020 | 2. / 2020 | 3. / 2021 | 4. / 2021 | 1. / 2021 | 2. / 2021 | 3. / 2022 | 4. / 2022 | 1. / 2022 | 2. / 2022 | 3. / 2023 | 4. / 2023 | 1. / 2023 | 2. / 2023 | 3. / 2024 | 4. / 2024 |
|---|---|---|
| Total | 240 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
amk::amk-tutkintojen kieliopinnot
AMK-tutkintoon johtavien opintojen tavoitteena on, että tutkinnon suorittaneella on riittävä viestintä- ja kielitaito oman alansa tehtäviin sekä kansainväliseen toimintaan ja yhteistyöhön. (Valtioneuvoston asetus ammattikorkeakoulusta 1129/2014, 4 §).
Metropolia's Generic Competences::Bachelor's Degree, UAS
Metropolian johtoryhmä hyväksynyt 10.6.2019. Esityksen valmisteli työryhmä: Tapani Martti, Marjatta Kelo, Jenni Koponen, Taru Ruotsalainen, Elina Värtö, Tiina Kokko. Lähteinä on käytetty mm. ARENEn suositus tutkintojen yhteisten kompetenssien soveltamisesta ammattikorkeakouluissa (2010), Valtioneuvoston asetus tutkintojen ja muiden osaamiskokonaisuuksien viitekehyksestä 120/2017, Valtioneuvoston tulevaisuusselonteot 1 & 2 (2017-2018) sekä Opetus- ja kulttuuriministeriön tulevaisuuskatsaus 2018.
|
Ethical Competence
- is able to take responsibility for one's actions and their consequences as well as to evaluate the effects of one's actions |
| Academic and Communication Skills |
| Preparation for the Final Project |
| Entrepreneurship |
| Fundamentals of Graphic Design and Typography |
| Corporate Image Design |
| Marketing |
| Service Design |
| Design Thinking |
| Character Design |
|
Innovation Competence
- is capable of creative problem-solving and development of working methods |
| Preparation for the Final Project |
| Visual Design Project |
| Visual Marketing Communications |
| Corporate Image Design |
| Product Image and Campaign Design |
| Service Design |
| Professional Project |
| Package Design |
| User-centered Web Design |
| Multidisciplinary Innovation Project |
| Internship 1 |
| Internship 2 |
| Bachelor`s Thesis and Maturity Test |
|
Multicultural Competence
- is able to work in a multicultural community and customer environment |
| Professional English |
| Professional Swedish |
| Internship 1 |
| Internship 2 |
|
Learning Competence
- lifelong learning skills: is ableto describe, self-evaluate and develop one's skills and learning approaches and methods |
| Academic and Communication Skills |
| Preparation for the Final Project |
| Portfolio |
| Visual Communication Theories |
| Fundamentals of Graphic Design and Typography |
| Graphical User Interfaces and Web Publishing |
| Motion Graphics |
| Bachelor`s Thesis and Maturity Test |
|
Technological Competence
- is able to utilise the opportunities provided by technology and digitalisation in one's profession |
| Academic and Communication Skills |
| Photography |
| Fundamentals of Graphic Design and Typography |
| Graphical User Interfaces and Web Publishing |
| Motion Graphics |
| Publication Layout Design |
| Image and Illustration |
| Visual Design Project |
| Digital User Interfaces |
| Visual Marketing Communications |
| Corporate Image Design |
| Product Image and Campaign Design |
| Service Design |
| Information Visualization |
| Typeface Design |
| User-centered Web Design |
| Digital Marketing Production Methods |
|
Working Community Competence
- is able to operate as a memberof a multidisciplinary work community, taking into account the diversity and promoting the wellbeing of the community |
| Academic and Communication Skills |
| Preparation for the Final Project |
| Entrepreneurship |
| Publication Layout Design |
| Visual Design Project |
| Digital User Interfaces |
| Visual Marketing Communications |
| Corporate Image Design |
| Marketing |
| Design Thinking |
| Multidisciplinary Innovation Project |
| Internship 1 |
| Internship 2 |
| Bachelor`s Thesis and Maturity Test |
| Not grouped |
| Art History |
| Drawing, Painting and Composition |
| Drawing |
| Concept Art |
STRUCTURE Bachelor (A18.12.2014/1129)
Asetuksen 18.12.2014/1129 mukainen rakenne. 2 § Opintojen rakenne Ammattikorkeakoulututkintoon johtaviin opintoihin kuuluu: 1) perus- ja ammattiopintoja; 2) vapaasti valittavia opintoja; 3) ammattitaitoa edistävää harjoittelua; 4) opinnäytetyö.
| Code | Name | Credits (ECTS) |
|---|---|---|
| KXE20S2-1012 |
Core Curriculum
(Choose all ) |
25 |
| KM00BK88 | Academic and Communication Skills | 5 |
| KX00EE99 | Professional English | 5 |
| KX00EE98 | Professional Swedish | 5 |
| KM00BK91 | Preparation for the Final Project | 5 |
| KM00EF58 | Entrepreneurship | 5 |
| KXE20S2-1013 |
Core Courses in Visual Culture
(Choose all ) |
25 |
| KM00BL00 | Art History | 5 |
| KM00EF71 | Photography | 5 |
| KM00BK98 | Drawing, Painting and Composition | 5 |
| KM00BL44 | Portfolio | 5 |
| KM00EH95 | Visual Communication Theories | 5 |
| KXE20S2-1014 |
Core Courses in Visual Design
(Choose all ) |
30 |
| KM00CO97 | Fundamentals of Graphic Design and Typography | 15 |
| KM00DS72 | Graphical User Interfaces and Web Publishing | 10 |
| KM00DS74 | Motion Graphics | 5 |
| KXE20S2-1015 |
Visual Design
(Choose all ) |
30 |
| KM00CO84 | Publication Layout Design | 10 |
| KM00CO90 | Image and Illustration | 5 |
| KM00EI11 | Visual Design Project | 10 |
| KM00DS75 | Digital User Interfaces | 5 |
| KXE20S2-1016 |
Visual Design in Marketing
(Choose all ) |
45 |
| KM00BL55 | Visual Marketing Communications | 10 |
| KM00CO87 | Corporate Image Design | 10 |
| KM00BL58 | Marketing | 5 |
| KM00CO85 | Product Image and Campaign Design | 15 |
| KM00DS76 | Service Design | 5 |
| KXE20S2-1017 |
Multidisciplinary Courses in Visual Design
(Choose ects: 15 ) |
15 |
| KM00DR79 | Drawing | 5 |
| KM00DS77 | Concept Art | 5 |
| KM00EI15 | Design Thinking | 5 |
| KM00DS85 | Professional Project | 5 |
| KM00DS79 | Information Visualization | 5 |
| KM00DS80 | Typeface Design | 5 |
| KM00DS81 | Package Design | 5 |
| KM00DS82 | User-centered Web Design | 5 |
| KM00DS83 | Digital Marketing Production Methods | 5 |
| KM00DS86 | Character Design | 5 |
| KXE20S2-1019 |
Innovation Project
(Choose all ) |
10 |
| XX00DZ39 | Multidisciplinary Innovation Project | 10 |
| KXE20S2-1020 |
Elective Studies
(Choose ects: 15 ) |
15 |
| KXE20S2-1010 |
Internships
(Choose all ) |
30 |
| KM00BL68 | Internship 1 | 15 |
| KM00BL69 | Internship 2 | 15 |
| KXE20S2-1021 |
Final Project
(Choose all ) |
15 |
| KX00EF48 | Bachelor`s Thesis and Maturity Test | 15 |