English for MarketingLaajuus (3 cr)

Objective

Upon completion of the course student
• is able to use English effectively for oral and written expert communication in different types of marketing interaction situations
• is able to construct justifiable and effective arguments also in the most challenging interaction situations
• can adapt their communication expression and choose the right communication style and channel according to the target group and situation
• is able to apply the learned knowledge and communication style in international and multicultural projects.

Content

• Effective oral and written communication
• Presentation skills needed in marketing
• Essential text types in marketing
• Working in an international environment

Qualifications

Business Communication in English, Marketing or equivalent competences

Assessment criteria, satisfactory (1)

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.

Assessment criteria, good (3)

The student
• has achieved the objectives of the course well, although there are still areas where knowledge and skills need to be improved
• has a good understanding of the concepts and models of the subject matter of the course and is able to carry out a reasoned analysis
• is able to apply what they have learned in, free time, learning and working life situations
• understands the importance of expertise in the field and is able to analyse their own expertise.

Assessment criteria, excellent (5)

The student
• has achieved the objectives of the course with excellent marks
• has an excellent command of the concepts and models of the subject matter of the course
• is able to analyse clearly and reasonably and propose practical development measures
• has a good ability to apply what they have learned in free time, learning and working life situations
• is able to analyse expertise in their field and their own development towards expertise.

Assessment criteria, approved/failed

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.