International StrategiesLaajuus (3 cr)

Objective

The student
• is able to assess the internationalisation drivers and potential of different markets
• is able to identify sources of competitive advantage in international strategy, through both exploitation of local factors and global sourcing
• understands the difference between global integration and local responsiveness and main types of international strategy
• is able to rank markets for entry or expansion, taking into account attractiveness, cultural and other forms of distance and competitor retaliation threats
• is able to assess the relative merits of different market entry strategy modes, including joint ventures, licensing and franchising and wholly owned subsidiaries.

Content

• Internationalisation drivers
• Geographic sources of advantage
• Locational advantage: Porter’s Diamond
• The international value system
• International strategies
• Market selection and entry
• Country and market characteristics
• Competitive characteristics
• Entry modes strategies
• Subsidiary roles in an international portfolio
• Internationalisation and performance
• Working in an international environment

Qualifications

International Markets and Business Practice or equivalent basic studies

Assessment criteria, satisfactory (1)

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.

Assessment criteria, good (3)

The student
• has achieved the objectives of the course well, although there are still areas where knowledge and skills need to be improved
• has a good understanding of the concepts and models of the subject matter of the course and is able to carry out a reasoned analysis
• is able to apply what they have learned in leisure, learning and working life situations
• understands the importance of expertise in business and is able to analyse their own expertise.

Assessment criteria, excellent (5)

The student
• has achieved the objectives of the course with excellent marks
• has an excellent command of the concepts and models of the subject matter of the course
• is able to analyse clearly and reasonably and propose practical development measures
• has a good ability to apply what they have learned in leisure, learning and working life situations
• is able to analyse expertise in business and their own development towards expertise.

Assessment criteria, approved/failed

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.