Study Guide

Objective

After completing the course, the students are able to:
• follow and analyze brand collections as a part of the range of a store.
• make a collection to fit a particular retail store category.
• design a store interior according to the terms of the assortment.
• understand the meaning of the turnover of collections to the clothing business.
• understand the chances of visual marketing in the clothing business.

Content

Shop design, lighting and selection display. Shop categories. The importance of assortment from the point of view of visual marketing. Visual marketing material. Statutory price labeling. Store capacity as a starting point for purchases. Importance of inventory. Season, delivery times, assortment and its turnover speed. Consumer groups and consumer calendar. Purchase plan and purchase dates. Delivery periods. Different purchasing methods for assembling selections. Market research about trend realization and different purchase policies, delivery periods and selection turnover.

Prerequisites

Competencies corresponding to the goals of the following Fashion and Clothing modules:
Collection and Assortment Design; Business and Trends.

Assessment criteria, satisfactory (1)

The students have partly reached the goals of the course. They have adequately completed the set assignments.

Assessment criteria, good (3)

The students have successfully reached the goals of the course. They have successfully completed the set assignments applying learned information.

Assessment criteria, excellent (5)

The students have reached the goals of the course to an excellent degree. They have completed the set assignments applying learned information with distinction.

Assessment criteria, approved/failed

Pass:
The students have partly reached the goals of the course. They have adequately completed the set assignments.