Professional Profile Development and MarketingLaajuus (1 cr)

Objective

The student
• is able to identify and develop their working life skills and apply them in developing their professional profile
• describes and markets their competences and identifies different target groups and marketing channels for their professional activities, both nationally and internationally
• recognises the principles of personal branding in describing their professional activities.

Content

• Working life skills and their development
• Building a professional profile
• Marketing one's own competences
• The basics of personal branding

Qualifications

No prerequisites

Assessment criteria, approved/failed

The student
• can define and describe concepts related to the topic
• can describe their own competences and develop their professional profile in a systematic way
• is able to use marketing channels of their choice.