Visual Marketing CommunicationLaajuus (10 cr)

Objective

The student
• knows the types of marketing communication and knows how to apply what they have learned in planning visual marketing communication
• masters the work forms of creative design and is able to produce functional solutions
• knows how to act as a member of a work group and schedule their activities
• understands the central ethical and sustainable development themes related to the designer's job description
• knows how to present their output.

Content

• Types and process of marketing communication
• Creative thinking
• Brief and reply brief
• Marketing communication planning stakeholders
• Working in the project and project management
• Design ethics and sustainable development
• Presentation

Qualifications

Basics of Graphic Design and Technical Capabilities, Typography and Motion Graphics and Graphical User Interfaces and Web Publishing - mastering the competence goals of the study courses.

Assessment criteria, satisfactory (1)

The student
• understands the professional significance of the chosen theme
• knows how to search for content related to the topic and use it in their work
• can evaluate the progress of their own work and the achievement of their goals
• knows how to present their plan.

Assessment criteria, good (3)

The student
• has a deep understanding of the chosen theme
• can independently search for content related to the topic and can apply it in their project work
• can evaluate the progress of their own work and the achievement of goals in a versatile way
• can justify their solution and present their plan.

Assessment criteria, excellent (5)

The student
• can produce meaningful material in terms of the theme alone and/or in a group
• knows how to work actively and in a self-directed manner
• knows how to apply visual marketing communication methods in an original and analytical way to their own work
• demonstrates the development of professional identity
• can justify their solution and present their plan in a professional manner.

Assessment criteria, approved/failed

The student
• understands the professional significance of the chosen theme
• knows how to search for content related to the topic and use it in their work
• can evaluate the progress of their own work and the achievement of their goals
• knows how to present their plan.