Campaign DesignLaajuus (5 cr)

Objective

The student
• knows the methods and possibilities of strategic marketing communication and knows how to plan an adequate campaign
• can approach different target groups and choose the appropriate channels and media for their campaign
• has a good understanding of creative design and is able to produce effective solutions
• is able to work as a member of a team, to divide the campaign design into project components and to schedule their activities
• knows the main principles of campaign design implementation and is able to find suitable partners for a campaign design project
• understands the key ethical and sustainability issues related to the designer's job.

Content

• Principles of strategic campaign design
• Methods of marketing communication
• Target group thinking
• Ethics of design and sustainable design
• Project work
• Commissioning and responding to a brief
• Pricing and timing of a campaign

Qualifications

Managing the learning objectives of the Visual Marketing Communication course.

Assessment criteria, satisfactory (1)

The student
• understands the campaign planning process and can produce a satisfactory campaign plan
• identifies the forms of creative design process and is able to create solutions for campaign production
• can work both independently and as part of a team and present the produced material.

Assessment criteria, good (3)

The student
• masters the campaign planning process and is able to produce a well-managed campaign design
• is able to apply previously acquired knowledge to campaign design
• identifies their level of competence and is capable of self-reflection
• is able to use creative process tools and to develop insightful, audience-sensitive solutions for campaign production
• is able to work effectively both independently and as part of a team and present their material in an engaging way.

Assessment criteria, excellent (5)

The student
• masters the campaign design process and is able to produce a successful campaign design
• can apply previously acquired knowledge in an original way to campaign design
• is able to work in a goal-oriented way and is capable of self-reflection when assessing the development of their professional identity
• is able to use the creative process to create insightful solutions that take into account the target audience
• is able to work effectively both independently and as part of a team and present the material they produce in a credible and visually engaging way.

Assessment criteria, approved/failed

The student
• understands the campaign planning process and can produce a satisfactory campaign plan
• identifies the forms of creative design process and is able to create solutions for campaign production
• can work both independently and as part of a team and present the produced material.