Study Guide

Objective

The student knows the factors affecting the design of the look and understands their importance in the formation of the visual identity. The student knows how to design functional, sustainable overall looks for the target group. The student knows how to use and apply his knowledge of graphic design and typography in practice. The student knows how to choose appropriate design tools and materials. The student knows the production process of graphic design and knows how to produce a printable file. The student knows copyright legislation. The student understands the key themes of sustainable development related to the designer's job description and production process.

Content

- the history and basics of logo design
- deepening and utilizing graphic design and typography skills in practice
- visual appearance as part of the company/event identity
- brand building and management
- visual guidance
- sustainable design
- presentation planning and execution
- producing productionable files
- copyright legislation

Prerequisites

Basics of Graphic Design and Technical Capabilities, Typography and Motion Graphics study courses management of competence goals.

Assessment criteria, satisfactory (1)

The student knows the factors affecting the design of the look and understands their meaning. The student understands the central content of the design project and knows how to implement it. The student knows how to choose appropriate design tools and understands the graphic production process to the extent required by the design work. The student understands the meaning of copyright legislation from a designer's point of view. The student knows how to work both independently and as a member of a group. The student knows how to present the material he has produced.

Assessment criteria, good (3)

The student knows the factors affecting the design of the look and understands their meaning. The student knows how to implement an image project while respecting the assignment. The student knows how to choose appropriate design tools and materials and controls the graphic production process to the extent required by the design work. The student knows copyright legislation, understands its meaning and knows how to use it in his/her design work.The student knows how to work both independently and as a member of a group. The student knows how to present the material he/she has produced in a visually interesting way.

Assessment criteria, excellent (5)

The student has a deep knowledge of the factors affecting the design of the look and understands their importance. The student knows how to carry out an image project analytically and creatively while respecting the assignment. The student knows how to choose appropriate design tools, materials and channels. The student manages the graphic production process to the extent required by the design work. The student knows copyright legislation, understands its meaning and knows how to use it in his/her design work. The student knows how to work smoothly both independently and as a member of a group. The student knows how to present the material he has produced in a believable and visually interesting way.

Assessment criteria, approved/failed

The student knows the factors affecting the design of the look and understands their meaning. The student understands the central content of the design project and knows how to implement it. The student knows how to choose appropriate design tools and understands the graphic production process to the extent required by the design work. The student understands the meaning of copyright legislation from a designer's point of view. The student knows how to work both independently and as a member of a group. The student knows how to present the material he has produced.