MarketingLaajuus (5 cr)
Code: KM00FQ56
Credits
5 op
Objective
The students master the key concepts and elements of marketing communications and target group thinking. The students understand the interactive relationship between sales and marketing. The students can apply the professional, ethical and sustainable development principles of the trade from the perspective of marketing.
Content
- elements of marketing and marketing communications
- target group thinking
- recognizing the needs of the client
- building and maintenance of client relationships
- client communications
- sustainable development
Assessment criteria, satisfactory (1)
The student understands the relationship between sales and marketing. The student knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication. The student is able to take the target group into account.
Assessment criteria, good (3)
The student understands the relationship between sales and marketing. The student knows the different aspects of marketing and is able to use the concepts of marketing and marketing communication. The student is able to take into account the operating environment and target group. They are able to apply the professional and ethical principles of the field from the marketing point of view. The student is able to search, analyze and produce information. The student is able to take into account the principles of sustainable development.
Assessment criteria, excellent (5)
The student has an in-depth understanding of the relationship between sales and marketing. The student knows the different aspects of marketing and is able to use the concepts of marketing and marketing communications fluently. The student is able to take into account the operating environment and target group. They are able to apply the professional and ethical principles of the field from the marketing point of view. The student is able to search, analyze and produce information and make development proposals. The student is able to take into account the principles of sustainable development.
Assessment criteria, approved/failed
The student understands the relationship between sales and marketing. The student knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication. The student is able to take the target group into