Study Guide

Objective

The student is able to design and implement business graphics based on graphic design for different purposes. They will understand the use of graphic design, typography, sound, space, timing and animation in business graphics. They will be familiar with different publishing platforms and their characteristics. The student will know the workflow for the production of a client-oriented project.

Content

- brand image on video
- branded business graphics guidelines
- animation, effects and motion graphics libraries
- kinetic typography
- specificities of publishing channels

Prerequisites

Principles of Animation, Basics of Motion Graphics, Typography

Assessment criteria, satisfactory (1)

The student knows the graphic elements and related terminology commonly used in video productions and knows how to use them in video production.

Assessment criteria, good (3)

The student knows the graphic elements commonly used in video productions and related terminology, and is able to apply them in video production. He/she understands the workflow of a customer-oriented project, the main steps of the design process. They are familiar with the specific features of different publishing environments from a video production perspective.

Assessment criteria, excellent (5)

The student has a broad knowledge of graphic elements commonly used in video productions and related terminology, and is able to apply them in video production to a high standard. He/she masters the workflow of a customer-oriented project, the stages of the design process and understands their objectives. They know the characteristics of publishing environments and how to use them to convey a message.

Assessment criteria, approved/failed

The student knows the graphic elements commonly used in video productions and related terminology, and knows how to use them in video production.