Study Guide

Objective

The student knows the types of marketing communication and knows how to apply what he/she has learned in planning visual marketing communication. The student masters the work forms of creative design and is able to produce functional solutions. The student knows how to act as a member of a work group and schedule their activities. The student understands the central ethical and sustainable development themes related to the designer's job description. The student knows how to present his/her output.

Content

- types and process of marketing communication
- creative thinking
- brief and reply brief
- marketing communication planning stakeholders
- working in the project and project management
- design ethics and sustainable development
- presentation

Prerequisites

Basics of Graphic Design and Technical Capabilities, Typography and Motion Graphics and Graphical User Interfaces and Web Publishing - mastering the competence goals of the study courses.

Assessment criteria, satisfactory (1)

The student understands the professional significance of the chosen theme. The student knows how to search for content related to the topic and utilize it in his/her work. The student can evaluate the progress of his/her own work and the achievement of his/her goals. The student knows how to present his/her plan.

Assessment criteria, good (3)

The student has a deep understanding of the chosen theme. The student can independently search for content related to the topic and can apply it in his/her project work. The student can evaluate the progress of his/her own work and the achievement of goals in a versatile way. The student can justify his/her solution and present his/her plan.

Assessment criteria, excellent (5)

The student can produce meaningful material in terms of the theme alone and/or in a group. The student knows how to work actively and self-directed. The student knows how to apply visual marketing communication methods in an original and analytical way to his/her own work. The student demonstrates the development of professional identity. The student can justify his/her solution and present his/her plan in a professional manner.

Assessment criteria, approved/failed

The student understands the professional significance of the chosen theme. The student knows how to search for content related to the topic and utilize it in his/her work. The student can evaluate the progress of his/her own work and the achievement of his/her goals. The student knows how to present his/her plan.