MarketingLaajuus (5 cr)

Course unit code: KM00ES10

General information

Credits: 5 cr

Objective

Students understand the interactive relationship between sales and marketing. They master the key concepts and elements of marketing communications and target group thinking. Students can apply the professional and ethical principles of the industry from the perspective of marketing.

Content

• Elements of marketing and marketing communications
• Target group thinking
• Recognising the needs of the customer
• Building and maintenance of customer relationships
• Customer communications

Assessment criteria, satisfactory (1)

The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication
• is able to take the target group into account.

Assessment criteria, good (3)

The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communication
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information
• is able to take into account the principles of sustainable development.

Assessment criteria, excellent (5)

The student
• has an in-depth understanding of the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communications fluently
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information and make development proposals
• is able to take into account the principles of sustainable development.