Digital Marketing Production MethodsLaajuus (5 cr)

Objective

The student
• is familiar with the most common channels of digital marketing and their specific features, and to use social media tools in marketing
• understands the benefits of targeted advertising and is able to use data in their design work
• knows the possibilities of measurement and monitoring in digital marketing channels

Content

During the course, the student will produce a digital marketing campaign that will produce advertisements in a wide variety of digital advertising environments.

Qualifications

Basics of Graphic Design

Assessment criteria, satisfactory (1)

The student
• knows the most common channels of digital marketing and the techniques used in content creation
• knows the platforms used in marketing and their features, and is able to take them into account in their design work.

Assessment criteria, good (3)

The student
• is familiar with the most common channels of digital marketing and the possibilities of the technologies used in content creation
• understands the platforms used in marketing and their possibilities in targeting and measuring, and is able to take them into account in their design work.

Assessment criteria, excellent (5)

The student
• knows the most common channels of digital marketing, understands the possibilities of the technologies used in content creation and is able to choose the best option from the point of view of content
• has extensive knowledge of the platforms used in marketing and their possibilities in targeting and measuring, and is able to take them into account in their design work.

Assessment criteria, approved/failed

The student
• knows the most common channels of digital marketing and the techniques used in content creation
• knows the platforms used in marketing and their features, and is able to take them into account in their design work.