Study Guide

Objective

The student knows the basics of advertising design and understands the principles of strategic campaign planning.

Content

The course introduces you to the history of advertising, concept and campaign planning.

Prerequisites

Basics of Graphic Design and Digital Media Publishing

Assessment criteria, satisfactory (1)

The student understands the basics of advertising planning as well as the principles of concept and campaign planning. The student is able to plan advertising satisfactorily.

Assessment criteria, good (3)

The student masters the key principles of advertising planning and concept and campaign planning. The student is able to design effective advertising taking into account the target group. The student is able to take into account the ethical principles of advertising in their design work.

Assessment criteria, excellent (5)

The student masters admirably the principles of advertising planning as well as concept and campaign planning. The student is able to plan and implement insightful and sensibly targeted advertising. The student is able to take into account the ethical principles of advertising in their design work.

Assessment criteria, approved/failed

The student understands the basics of advertising planning as well as the principles of concept and campaign planning. The student is able to plan advertising satisfactorily.