Study Guide

Objective

Students know the purpose of marketing communications and are able to apply their knowledge in marketing communication design.

Content

- Purpose of marketing communications
- Creative thinking
- Marketing communication process
- Stakeholders in marketing design
- Advertising photograph and the fundamentals of studio photography
- Presentation contents and techniques

Assessment criteria, satisfactory (1)

The student understands the professional significance of the chosen theme. The student is able to search for content related to the topic and utilize it in their work. The student is able to evaluate the progress of their own work and the achievement of their goals. The student is able to present their plans.

Assessment criteria, good (3)

The student has an in-depth understanding of the chosen theme. The student is able to independently search for content related to the topic and is able to apply it in their project work. The student is able to evaluate the progress of their own work and the achievement of goals in various ways. The student is able to justify their solution and present their plan.

Assessment criteria, excellent (5)

The student is able to produce meaningful material for the theme alone and / or in a group. The student is able to work actively and self-directed. They are able to apply the conventions of visual marketing communication in an original and analytical way to their own work. The student demonstrates the development of a professional identity. The student is able to justify their solution and present their plan professionally.

Assessment criteria, approved/failed

The student understands the professional significance of the chosen theme. The student is able to search for content related to the topic and utilize it in their work. The student is able to evaluate the progress of their own work and the achievement of their goals. The student is able to present their plans.