Trends and Brand StrategiesLaajuus (5 cr)

Objective

During the course, the students will explore trend forming and trend projects as well as building up product brands. The students will understand the meaning of trends for products. They will understand the forming process of the brand strategies for products and how to utilise them in the product design process.

Content

- Defining a brand and what can be branded
- The concepts: Brand strategy, brand position and brand identity
- Product identity and product image
- Design and the product content
- Trend forming, mega trends
- Building up images

Assessment criteria, satisfactory (1)

The students are able to describe the development of the trends. The students can analyze the branded products. The students are able to describe how the brand strategy is formed and how it can be utilised in the product development process.

Assessment criteria, good (3)

The students are able to successfully describe the development of the trends.The students can successfully analyze branded products.
The students are able to successfully describe the way a brand strategy is formed and how it can be utilised in the product development process.

Assessment criteria, excellent (5)

The students are able to describe the development of trends in an excellent way. The students can analyze the branded products in an excellent way. The students master describing the way a brand strategy is formed and how it can be utilised in the product development process.

Assessment criteria, approved/failed

The students are able to describe the development of trends. The students can analyze branded products. The students are able to describe the way a brand strategy is formed and how it can be utilised in the product development process.