Study Guide

Objective

Students know the factors that affect corporate image design and understand their role in image building. Students perceive an image building project as an entity and they can implement projects to meet the needs of the client. Students can apply their knowledge in graphic design and typography in theory and practice. Students can choose the appropriate design tools and materials for a graphic design project and they manage the production process in the role of graphic designer. Students can choose the right colour settings for their work and produce a file that is fit for offset or computer printing. Students understand copyright legislation and are able to comply with it in their work.

Content

- Acquiring advanced skills in graphic design and typography and applying them in practice
- Visual image as part of corporate identity
- Brand building and management
- Fundamentals and history of logo design
- Colours in corporate graphics
- Corporate image in a digital environment
- Corporate image guidelines
- Planning and execution of a presentation
- Creating and checking files to be fit for production and use
- Copyright legislation

Prerequisites

The student advisor will recommend optional programme components for each student based on their individual study plan.

Assessment criteria, satisfactory (1)

Student
- meets the attendance requirement
- completes assignments to a satisfactory standard
- gives a presentation of the materials he or she has produced
- understands the core content of the course

Assessment criteria, good (3)

Student
- actively participates in class
- completes assignments independently and shows initiative
- completes assignments on time
- gives a fluent and credible presentation of the materials he or she has produced
- works effortlessly alone an in a group
- works effortlessly as a print and digital material designer
- masters the content of the course and applies the learned knowledge in his or her work
- is capable of independent information retrieval

Assessment criteria, excellent (5)

Student
- actively participates in class and shows self-directedness
- completes assignments independently and demonstrates initiative and creative problem solving skills
- completes the assignments on time
- gives a credible and visually interesting presentation of the materials he or she has produced
- masters the core content of the course and applies the learned knowledge in his or her work creatively and insightfully
- works effortlessly alone and in a group and demonstrates good interaction skills
- is capable of independent information retrieval and application of information
- demonstrates progress in developing a professional identity

Assessment criteria, approved/failed

Student
- meets the attendance requirement
- completes assignments to a satisfactory standard
- gives a presentation of the materials he or she has produced
- understands the core content of the course