Advanced Studies in CommunicationLaajuus (4 cr)

Objective

Upon completing this course, the student will be able to deepen their existing communication skills and enhance their expertise in current communication topics. They will be able to analyze and apply communication strategies and practices within the professional context of cultural production. The student will be proficient in producing and evaluating communication content across various media and for different target audiences. They will be capable of utilizing multichannel communication and new technologies to create impactful communication. Additionally, they will be able to work ethically and responsibly in the planning and execution of communication strategies.

Content

- Current communication theories, practices, and technologies
- Content creation and audience-centered communication
- Communication analysis and development
- Ethics and accessibility in communication

Assessment criteria, satisfactory (1)

The student recognizes current communication themes and applies them in their work. They are able to produce clear and audience-oriented content for various media. The student can utilize multichannel communication and make use of some new technologies in communication. They recognize the ethical and accessibility principles of communication.

Assessment criteria, good (3)

The student critically analyzes current communication themes and is able to utilize them in a versatile manner. They can tailor communication content for different media and target audiences and assess its effectiveness. The student has a strong command of multichannel communication and can use new technologies to enhance the impact of communication. They actively consider ethical and accessibility aspects in their communication.

Assessment criteria, excellent (5)

The student creatively and strategically integrates current communication theories and practices into their professional communication. They are able to design and implement impactful and purposeful communication tailored to the needs of the cultural sector. The student creates and develops diverse, audience-oriented communication across various media and analyzes its effectiveness. They effectively utilize multichannel communication and the latest technologies to develop appropriate communication solutions. The student can evaluate, enhance, and promote ethical and accessibility-related practices in communication within the field of cultural production.

Assessment criteria, approved/failed

The student recognizes current communication themes and applies them in their work. They are able to produce clear and audience-oriented content for various media. The student can utilize multichannel communication and make use of some new technologies in communication. They recognize the ethical and accessibility principles of communication.