Advanced Visual CommunicationLaajuus (1 cr)

Objective

After completing the course, the student is able to produce visually appealing, informative, and brand-consistent communication materials in various contexts of cultural production. They can apply the principles of clear and accessible communication, adapting the style, structure, and tone of their communication according to the communication channel and target audience. The student can effectively use visual communication as a tool in building their own expertise.

Content

- Visual communication in the work of a cultural producer
- Applying graphic design and accessible visual communication
- Digital tools and platforms in implementing visual communication
- Strengthening communication through visual elements

Qualifications

Successful completion of the course Visual Communication (5 cr) or equivalent competence.

Assessment criteria, satisfactory (1)

The student is able to produce visually appealing communication materials. They understand the basic principles of visual communication and can apply them to some extent. The student is able to use digital tools to implement their visual communication. They understand the principles of accessibility and strive to apply them in their visual communication. The student recognizes the role of visual communication in the work of a cultural producer.

Assessment criteria, good (3)

The student is able to produce visually informative and clear communication materials. They understand the basic principles of visual communication and can apply them across different media. The student can purposefully use digital tools to implement their visual communication. They are able to apply accessibility principles. The student understands the role of visual communication in the work of a cultural producer.

Assessment criteria, excellent (5)

The student is able to produce visually appealing, informative, and clear communication materials. They master the basic principles of visual communication and apply them skillfully across various media. The student can effectively and purposefully use digital tools to implement their visual communication. They are able to apply accessibility principles. The student understands the role of visual communication in the work of a cultural producer and can analyze its impact on the target audience.

Assessment criteria, approved/failed

The student is able to produce visually appealing communication materials. They understand the basic principles of visual communication and can apply them to some extent. The student is able to use digital tools to implement their visual communication. They understand the principles of accessibility and strive to apply them in their visual communication. The student recognizes the role of visual communication in the work of a cultural producer.

Further information

The course is integrated into the core studies of the degree program.