Written CommunicationLaajuus (4 cr)

Objective

Upon completing the course, the student can write linguistically, conceptually, and structurally clear texts related to cultural management studies and professional practice. They can distinguish the requirements of different communication situations and channels and adapt their written communication accordingly. The student is able to gather and use industry-related information critically and correctly cite their sources. They can give and receive feedback on written communication. The student recognizes the relationship between producers and the media as well as the operational practices of the media within the cultural and event production sector. They master the fundamentals of press communication and can establish and maintain media relations essential for cultural management work.

Content

- Text genres and documents in written communication for cultural management
- Language editing and correct spelling
- Information retrieval and referencing
- Giving and receiving feedback
- Media practices and the relationship between the producer and the media
- Communication plan and event press communication

Assessment criteria, satisfactory (1)

The student recognizes key text genres in the cultural sector and can write clear and coherent factual texts. They are able to search for information and cite sources appropriately. The student can give and receive feedback on written communication. They understand the different stages of the communication process and can write informative texts effectively.

Assessment criteria, good (3)

The student understands key text genres in the cultural sector and can write fluent and clear factual texts. They are able to search for, analyze, and properly cite information. The student can give and receive constructive feedback on written communication. They understand the relationship between the producer and the media, as well as the different stages of the communication process. The student can write texts in various genres and revise their writing as needed.

Assessment criteria, excellent (5)

The student masters key text genres in the cultural sector and can write fluent, clear, and grammatically correct factual texts. They are able to search for and critically analyze information and correctly cite their sources. The student can give and receive constructive feedback on written communication. They understand the relationship between the producer and the media and can plan different stages of the communication process. The student is able to write fluently across different text genres and adapt their writing to suit the target audience.

Assessment criteria, approved/failed

The student recognizes key text genres in the cultural sector and can write clear and coherent factual texts. They are able to search for information and cite sources appropriately. The student can give and receive feedback on written communication. They understand the different stages of the communication process and can write informative texts effectively.