Study Guide

Objective

Students know the role of entrepreneurship in the media sector. They are able to plan, develop and evaluate business ideas and business models. They can assess the financial viability and risk factors of a business idea. They know the main forms of business and the stages of setting up a business. They know the legal and practical requirements for setting up a business. They know about financing possibilities and the basics of financial management.

Content

- definition and key concepts of entrepreneurship
- identifying and developing one's entrepreneurial identity
- designing business ideas and business models
- assessment of business ideas
- basics of sales and marketing
- pricing
- business financing and financial planning
- key business forms and setting up a business
- key taxes for a business
- key contracts for the entrepreneur
- risk management
- sustainable development in business

Assessment criteria, satisfactory (1)

The student attends the course with a pass and completes the assignments satisfactorily. They understand the basics of entrepreneurship and business. The student is able to formulate a basic business idea. They understand the basics of business financing and pricing.

Assessment criteria, good (3)

The student participates actively in class and completes the assignments well. They know the basics of entrepreneurship and the prerequisites for a profitable business. They can develop a realistic business idea. They are able to make financial calculations for a business, and to price the products or services of their business idea.

Assessment criteria, excellent (5)

The student participates actively in the class and completes the assignments with distinction. They can develop a realistic business idea, business model and business plan for their company and understand well the requirements for a profitable business. They are able to make financial calculations for a business and to price the products or services of their business idea.