Startup EntrepreneurshipLaajuus (5 cr)

Objective

The target of the course is to provide an overview of entrepreneurship and develop each student´s entrepreneurial skills. The student
• learns to create and assess new business ideas, services and products, which are customer-oriented and cost-effective
• acquires basic skills and knowledge to start a business by leveraging service design methodologies
• develops their marketing and sales skills
• becomes aware of the guidance services and support provided to entrepreneurs by public and non-governmental actors
• knows how to acquire funding for the business and make profitability calculations, price the products and services, and produce a clear business plan for their business idea
• learns to build relevant networks for their business and recognise sustainable business opportunities.

Content

• Entrepreneurship and its business environment
• Different tools and methodologies for planning entrepreneurship
• Service design and product development
• Customer research methods
• Cost calculations and pricing
• Main financial KPIs and basics of corporate funding
• Marketing
• Sustainable development in business
• Laws and legislation, GDPR issues and insurances
• Prototyping and testing business ideas
• Creation of a business plan

Assessment criteria, satisfactory (1)

student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise
• has completed the learning tasks required for the course to the minimum standard
• has developed their competences in such a way that they will be able to complete their future professional studies and eventually work in the field.

Assessment criteria, good (3)

The student
• has achieved the objectives of the course well, although there are still areas where knowledge and skills need to be improved
• has completed the learning tasks of the course at a satisfactory or good level
• has a good understanding of the concepts and models of the subject matter of the course and is able to carry out a reasoned analysis
• is able to apply what they have learned in learning and working situations
• understands the importance of expertise in the field and is able to analyse their own expertise.

Assessment criteria, excellent (5)

The student
• has achieved the objectives of the course with excellent marks
• has completed the learning tasks of the course at a good or excellent level
• has an excellent command of the concepts and models of the subject matter of the course
• is able to analyse clearly and reasonably and propose practical development measures
• has a good ability to apply what they have learned in learning and working situations
• is able to analyse their expertise in their field and their own development towards expertise.