Digital MarketingLaajuus (5 ECTS)

Objective

The student
• understands how digital marketing impacts business beyond the internet and eCommerce
• gains knowledge and the basic skills to adapt to the changing digital market/business landscape
• combines both theoretical knowledge and practical skills to plan, implement and report digital marketing campaigns.

Content

• Digital marketing theory & practice
• Basic website development
• Basics of software for editing and designing marketing campaign/brand assets
• Basic of SEO/SEM theory & techniques
• Social media marketing
• Social media/digital advertising techniques
• Data analytics/data protection and privacy
• Digital campaign theory, implementation & reporting
* AI techniques in digital marketing

Qualifications

1st year marketing course 5 ECTS or equivalent

Assessment criteria, satisfactory (1)

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.

Assessment criteria, good (3)

The student
• has achieved the objectives of the course well, although there are still areas where knowledge and skills need to be improved
• has a good understanding of the concepts and models of the subject matter of the course and is able to carry out a reasoned analysis
• is able to apply what they have learned in leisure, learning and working life situations
• understands the importance of expertise in business and is able to analyse their own expertise.

Assessment criteria, excellent (5)

The student
• has achieved the objectives of the course with excellent marks
• has an excellent command of the concepts and models of the subject matter of the course
• is able to analyse clearly and reasonably and propose practical development measures
• has a good ability to apply what they have learned in leisure, learning and working life situations
• is able to analyse expertise in business and their own development towards expertise.

Assessment criteria, approved/failed

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.