Marketing ResearchLaajuus (5 cr)

Objective

Upon course completion the student
• is able to carry out small-scale quantitative and qualitative marketing studies and to assess the reliability of research data and purchase marketing studies
• is familiar with the basic statistical analysis methods of quantitative research data and is able to interpret the results and present them in a graphic form.

Content

• Use of research data in marketing
• Quantitative and qualitative research methods
• Stages and sampling methods of the research process, designing questionnaires and interview frameworks, data collection and analysis
• Research data analysis, reliability of results, result reporting

Qualifications

Courses: Marketing, Business Mathematics and Statistics or equivalent skills

Assessment criteria, satisfactory (1)

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.

Assessment criteria, good (3)

The student
• has achieved the objectives of the course well, although there are still areas where knowledge and skills need to be improved
• has a good understanding of the concepts and models of the subject matter of the course and is able to carry out a reasoned analysis
• is able to apply what they have learned in leisure, learning and working life situations
• understands the importance of expertise in business and is able to analyse their own expertise.

Assessment criteria, excellent (5)

The student
• has achieved the objectives of the course with excellent marks
• has an excellent command of the concepts and models of the subject matter of the course
• is able to analyse clearly and reasonably and propose practical development measures
• has a good ability to apply what they have learned in leisure, learning and working life situations
• is able to analyse expertise in business and their own development towards expertise.

Assessment criteria, approved/failed

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.