MarketingLaajuus (5 ECTS)

Objective

On completion of the course the student will
- be able to understand the role of marketing and services in the company strategy
- be able to understand the important role of the customer-oriented marketing as a success factor in running a business
- identify the essential concepts and be familiar with various sectors of marketing and the key terminology
- be capable of analyzing marketing mix choices and business operations from the marketing perspective
- be able to collect and produce information as well as make development suggestions for the company marketing planning process

Content

- Marketing mix
- Marketing in the international environment
- Planning, implementation and follow-up of marketing

Assessment criteria, satisfactory (1)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, good (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, approved/failed

Not applicable