Study Guide

Objective

The Service Innovation and Design course is an invitation to hands-on experimentation with the design process – with a twist toward exploratory, practical, collaborative working methods. After the study, the student has the knowledge and the skills to manage service innovation on a strategic and operational level within an organizational environment. The student understands the role of design as the foundation for innovation and can use the design process, mindset, and methods in the race for competitive advantage.

Content

Service Innovation, Service Design, Strategic approach to Service Development, Planning and implementing Service Innovations, Design process, mindset, and methods.

Assessment criteria, satisfactory (1)

1 = Sufficient performance: the student has completed the basic requirements to pass the course and has attempted to apply and articulate concepts and information verbally and in writing but has not made enough effort overall. The assignments and team projects are weak and require further input. The student has demonstrated little effort, interest, and motivation for class activities and course assignments.

2 = Satisfactory performance: the student has completed all parts of the course and can apply and articulate concepts and information verbally and in writing but may not have made enough effort. Certain areas of the assignments/team project are lacking in detail and require further input. The student could have demonstrated more interest and motivation for class activities and course assignments. Satisfactory presentation delivery and analysis.

Assessment criteria, good (3)

3 = Good overall performance: the student can apply and articulate concepts and information well verbally and in writing. Certain areas of assignments/team projects require further attention; shows an appropriate level of interest and motivation in all class activities and course assignments. Good presentation delivery and analysis.

4 = Very good overall performance or excellent in one and very good in another element of the course: student shows interest and motivation in all class activities and course assignments, applies and articulates concepts and information very well verbally and in writing: perfect presentation delivery and analysis.

Assessment criteria, excellent (5)

5 = Excellent performance in all parts of the course: student shows interest and motivation in all class activities and course assignments/team projects, fully applies and clearly articulates concepts and information both verbally and in writing. The student follows the instructions and can support their argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: has completed basic requirements to pass the course and has attempted to apply and articulate concepts and information verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest, and motivation for class activities and course assignments. The assignments and team projects are weak and require further input.

Materials

As recommended by the lecturer

Further information

The language of tuition is English. The course assessment is on a grading scale from 0 (failed) to 5 (excellent).