Markkinointiprosessit ja -ratkaisut terveysalallaLaajuus (5 op)
Tunnus: S000DR77
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
-
Sisältö
-
Ilmoittautumisaika
06.05.2024 - 19.05.2024
Ajoitus
01.08.2024 - 31.12.2024
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Kuntoutus ja tutkiminen
Toimipiste
Myllypurontie 1
Opetuskielet
- Englanti
Paikat
0 - 40
Koulutus
- Master's Degree Programme in Health Business Management (Sosiaali-, terveys- ja liikunta-ala)
- Master's Degree Programme in Health Business Management (Tekniikan ja liikenteen ala)
- Master's Degree Programme in Health Business Management (Yhteiskuntatieteiden, liiketalouden ja hallinnon ala)
Opettaja
- Tricia Cleland Silva
- John Greene
Vastuuopettaja
Tricia Cleland Silva
Ryhmät
-
L0523S6Master's Degree Programme in Health Business Management ylempi, liiketalous
-
S1123S6Master's Degree Programme in Health Business Management ylempi, sote
-
T1423S6Master's Degree Programme in Health Business Management ylempi, tekniikka
Tavoitteet
-
Sisältö
-
Aika ja paikka
5.8.2024-31.12.2024
Location is Zoom
Oppimateriaalit
All the materials will be available on the moodle page
Opetusmenetelmät
This course provides a holistic understanding of marketing processes and solutions tailored specifically for the dynamic and complex environment of health business. Students will delve into the fundamental principles of marketing, explore its applications within the healthcare sector, and develop proficiency in digital marketing strategies and tools. Through a combination of theoretical self-study and practical group workshops, learners will gain the necessary knowledge and skills to effectively navigate marketing challenges in health business environments.
Toteutuksen valinnaiset suoritustavat
Literature used in the course:
Aaker, J. L. (1997). Dimensions of brand personality.
Berkowitz, E. and Hillestad, S. Health Care Market Strategy: From Planning to Action.
Chaffey D. and F. Ellis-Chadwick. 2022. Digital Marketing: Strategy, Implementation and Practice 8th Edition, Pearson Education Ltd.
John, D. R., Loken, B., Kim, K., & Monga, A. B. (2006). Brand concept maps: A methodology for identifying brand association networks.
Kotler, P. and Armstrong, A., 2023. Principles of Marketing 19th ed. Harlow: Pearson Education Ltd.
Kotler, P., & Levy, S. J. (1969). Broadening the concept of marketing.
Shalowitz, J., Kotler, P, and Stevens, R.J.(2020). Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System.
Opiskelijan ajankäyttö ja kuormitus
Course Structure:
This course is divided into two main sections:
Introduction to Marketing with a Focus on Health Care: Students will explore foundational concepts of marketing, with tailored content addressing the specific nuances of marketing within the healthcare industry.
Digital Marketing: Learners will delve into the realm of digital marketing, examining strategies and techniques relevant to promoting health-related products and services in the digital landscape.
Delivery Format:
Self-study supplemented by three 1-hour workshops for group work
Final group pitch presentation involving the design of a website, showcasing digital marketing skills
Assessment and Tasks:
Completion of pre-readings and quizzes on marketing in health business
Successful completion of introduction to marketing modules and associated quizzes
Participation in digital marketing workshops and moodle activities
Delivery of pitches demonstrating understanding and application of digital marketing concepts
Sisällön jaksotus
Schedule:
Moodle open September 1st
Self- study of marketing in health business and quiz: September 13th at 23.59 EEST
Moodle is open with second section September 13th
Self-study of introduction to marketing modules and associated quizzes: September 27th at 23.59
Moodle opens third section September 30th until December 31st
Digital marketing workshop # 1: September 30th at 16-18.00
Digital marketing workshop # 2: October 28th at 16-18.00
Digital marketing workshop # 3: November 18th at 16-18.00
Pitch of digital marketing: December 2nd from 15-18
Arviointiasteikko
0-5
Arviointimenetelmät ja arvioinnin perusteet
Assessment and Tasks:
Completion of pre-readings and quizzes on marketing in health business
Successful completion of introduction to marketing modules and associated quizzes
Participation in digital marketing workshops and moodle activities
Delivery of pitches demonstrating understanding and application of digital marketing concepts
Ilmoittautumisaika
02.05.2023 - 14.05.2023
Ajoitus
16.11.2023 - 31.12.2023
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Kuntoutus ja tutkiminen
Toimipiste
Myllypurontie 1
Opetuskielet
- Englanti
Paikat
0 - 30
Koulutus
- Master's Degree Programme in Health Business Management (Sosiaali-, terveys- ja liikunta-ala)
- Master's Degree Programme in Health Business Management (Yhteiskuntatieteiden, liiketalouden ja hallinnon ala)
Opettaja
- Tricia Cleland Silva
- HBM YAMK1 Virtuaali
Vastuuopettaja
Eija Metsälä
Ryhmät
-
S1122S6Master's Degree Programme in Health Business Management ylempi, sote
-
L0522S6Master's Degree Programme in Health Business Management ylempi, liiketalous
Tavoitteet
-
Sisältö
-
Aika ja paikka
16.11 18-20.30
23.11 18-20.30
30.11 18-20.30
8.12 15-18
15.12 final assignment due
Arviointiasteikko
0-5
Arviointimenetelmät ja arvioinnin perusteet
Final assignment
Ilmoittautumisaika
02.05.2022 - 15.05.2022
Ajoitus
08.11.2022 - 31.12.2022
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Kuntoutus ja tutkiminen
Toimipiste
Myllypurontie 1
Opetuskielet
- Englanti
Paikat
20 - 35
Koulutus
- Master's Degree Programme in Health Business Management (Sosiaali-, terveys- ja liikunta-ala)
- Master's Degree Programme in Health Business Management (Yhteiskuntatieteiden, liiketalouden ja hallinnon ala)
Opettaja
- Eija Metsälä
- Tricia Cleland Silva
- Alex Atanasova
Vastuuopettaja
Eija Metsälä
Ryhmät
-
S1121S6Master's Degree Programme in Health Business Management ylempi, sote
-
L0521S6Master's Degree Programme in Health Business Management ylempi, liiketalous
Tavoitteet
-
Sisältö
-
Aika ja paikka
Link to join: https://metropolia.zoom.us/j/66245766692
Tuesday 8.11 at 15-18.00
Wednesday 9.11 at 15-18.00
Thurs 10.11 at 15-18.00
Thurs 17.11 at 15-18.00
Thurs 30.11 at 10-13
Friday 1.12 Final assignment submissions
Oppimateriaalit
Required readings:
Berkowitz, E. N. (2016). Essentials of healthcare marketing. Jones & Bartlett Publishers.
Other material recommended by the lecturers.
Opetusmenetelmät
Interactive lecturers
Workshops
Presentations
Autonomous studying
Harjoittelu- ja työelämäyhteistyö
Oppimistehtävät ovat kytköksissa työelämään
Tenttien ajankohdat ja uusintamahdollisuudet
n/a
Kansainvälisyys
The lecturer's main affiliation is a British university
Toteutuksen valinnaiset suoritustavat
n/a
Opiskelijan ajankäyttö ja kuormitus
Lectures and workshops, 10 hrs
Autonomous studies, 125 hrs
Lisätietoja opiskelijoille
Lecturer: Alex Atanasova
Arviointiasteikko
0-5
Arviointimenetelmät ja arvioinnin perusteet
Video pitch, business plan