Airline Revenue Management (5 op)

Lisätietoja opiskelijoille

Grading and evaluation will be based on: - 50% Theme Exercises or an Exam based on session exercises - 50% Creating a Pricing Strategy Report and recording a video presenting the Pricing Strategy

Arviointiasteikko

H-5

Suoritustavat

The module advances skills in performance measurement through forecast considerations, demand influence, inventory control and pricing strategies. You will explore various scenario settings, assumptions and frameworks to position a firm in its market place. By active participation, you should be able to identify business opportunities through user research and analytics. In addition, by creating a Pricing Strategy frame, you will develop ideas into concepts and products, and have built up skills for applying general revenue management principles for business development.