Airline Revenue Management (5 ECTS)
Code: C-10056-AVI005AS3AE-3002
General information
- Enrollment
- 02.01.2025 - 02.05.2025
- Registration for the implementation has ended.
- Timing
- 13.01.2025 - 16.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Institution
- Haaga-Helia University of Applied Sciences, Porvoon toimipiste
- Teaching languages
- English
- Seats
- 0 - 20
- Course
- C-10056-AVI005AS3AE
Learning outcomes
The course aims at developing revenue generation understanding through optimal practice of revenue management and pricing (RMP) principles. After a successful participation of the course the participant should have proficiency in: *Understanding fundamental airline revenue management terminology, and is able to calculate and describe variables for performance considerations *Interpreting RMP concepts and business drivers such as bid-price, willingness to pay, price elasticity, yield management, capacity constraint, forecasting, budgeting, dynamic pricing, and define fare products & fare families *Applying KPIs impact considerations on airline route and O&D performance *Assessing Pricing, Demand & Inventory impact through market specific evaluation parameters *Analysing qualitative and quantitative revenue management data and variables for driving business initiatives from a holistic commercial perspective *Articulating and creating a Pricing Strategy formulation for positioning an airline in its market(s)
Content
Examples of exercises during the course of the studies: - Quiz (test your knowledge!) Landscape and terminology - Ex: KPI and key performance evaluation terminology - Ex: Segmentation calculations - Ex: Segmentation open questions assessment - Ex: Market shares calculation and storyline creation - Ex: Commercial Analyst Case: Canvas Creation with assessment presentation - Ex: Route Performance calculation and assessment based on KPI evaluation - Ex: Performance analysis: "Job interview case" - Ex: Budgeting and Forecasting evaluation Case: Manager assessment - Task: Creating Fare Families i.e. Ticket Types - Task: Creating Fare Products - Task: Assessing considerations for Pricing Structure Frame
Evaluation scale
H-5