E-Commerce (5 op)

Tavoitteet

• Learn about eCommerce and how it works
• Understand the benefits, advantages and disadvantages of eCommerce
• Get familiar with different types of eCommerce and revenue models.
• Learn about miscellaneous features of eCommerce, from content management systems, store design, payment and order processing, security and reports, and metrics
• Learn about managing eCommerce logistics, warehouse management, packaging, national and international distribution and delivery solutions, and reverse logistics management
• Get familiar with eCommerce business planning and finding a niche market
• Learn about eCommerce platforms, online marketplaces, dropshipping, and FBA Amazon
• Get to know eCommerce marketing strategies, eCommerce SEO, product promotions, getting reviews and ratings, and social media solutions for eCommerce

Sisältö

1. Introduction to eCommerce
What is eCommerce? - How eCommerce works? - Importance of eCommerce - Benefits of eCommerce - Disadvantages of eCommerce - Types of eCommerce - Revenue Models

2. eCommerce Store Features
Content Management Systems - Store Design - Shopping Cart - Payment Processing - Order Processing - Security - Logistics Integration - Mobile Compatibility - Return Policy - Customer Support - eCommerce Reports and Metrics

3. Managing eCommerce Logistics
Importance of Logistics - Warehouse Options - Warehouse Operations - Importance of Packaging - Distribution and Delivery - National Deliveries - International Deliveries - Reverse Logistics - Choosing Shipping Partner

4. Planning eCommerce Business
Finding Your Niche - Creating Your eCommerce Website - Choosing eCommerce Platforms - eCommerce Platforms - Online Marketplaces - What is Dropshipping? - Dropshipping with AliExpress and Shopify - FBA Amazon

5. eCommerce Marketing Strategies
eCommerce Website SEO - Reviews and Ratings - Product Promotion - Social Media for eCommerce - What is Marketing Automation? - Types of Automated Email - Personalized Email - What is Trigger? - Automation Tools

Esitietovaatimukset

Calculus

Työmuodot

The student will pass this course after submitting the required quizzes, assignments, and the final project.

This course is 100% virtual, thanks to the comprehensive tutorial videos and content prepared for this course.

Aika ja paikka

Course can be done in own pace in TechClass portal.

Oppimateriaali ja suositeltava kirjallisuus

Lecture slides, tutorial videos, quizzes and exercises can be find on TechClass portal.

Opintojaksototeutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

N/A

Tenttien ajankohdat ja uusintamahdollisuudet

Online.

Kansainväliset yhteydet

N/A

Opiskelijan ajankäyttö ja kuormitus

- Tutorial Videos
- Exercise
- Quiz
- Project
- Self-study

Sisällön jaksotus

Up to student her-/himself.

Arviointimenetelmät ja arvioinnin perusteet

Exercise 30%
Quiz 20%
Project 30%
Essay 20%

Arviointiasteikko

Hyväksytty/Hylätty

Arviointikriteerit arvosanalle hyväksytty

The student will pass this course after submitting the required quizzes, assignments, and the final project.