•     Marketing LX00CG40-3017 27.08.2019-09.12.2019  5 credits  (LXA19) +-
    Learning outcomes of the course
    On completion of the course the student will
    - be able to understand the role of marketing and services in the company strategy
    - be able to understand the important role of the customer-oriented marketing as a success factor in running a business
    - identify the essential concepts and be familiar with various sectors of marketing and the key terminology
    - be capable of analyzing marketing mix choices and business operations from the marketing perspective
    - be able to collect and produce information as well as make development suggestions for the company marketing planning process
    Course contents
    - Marketing mix
    - Marketing in the international environment
    - Planning, implementation and follow-up of marketing
    Assessment criteria
    Satisfactory
    Good performance:
    showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
    Good
    Good performance:
    showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
    Excellent
    Good performance:
    showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
    Name of lecturer(s)

    John Greene

    Mode of delivery

    Face-to-face

    Recommended or required reading

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    Planned learning activities and teaching methods

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    Assessment methods and criteria

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    Language of instruction

    English

    Timing

    27.08.2019 - 09.12.2019

    Enrollment date

    02.05.2019 - 27.08.2019

    Group(s)
    • LXA19
    Seats

    20 - 35

    Unit, in charge

    School of Business

    Teacher(s)

    John Greene

    Further information for students

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    Degree Programme

    Degree Programme in European Business Administration

    Unit location

    Leiritie 1

    Evaluation scale

    0-5

    Completion alternatives

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    Work placement(s)

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    Exam schedule

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    International connections

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    Students use of time and load

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    Content periodicity

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