Opinto-opas

Objective

On completion of the course the student will
- be able to understand the role of marketing and services in the company strategy
- be able to understand the important role of the customer-oriented marketing as a success factor in running a business
- identify the essential concepts and be familiar with various sectors of marketing and the key terminology
- be capable of analyzing marketing mix choices and business operations from the marketing perspective
- be able to collect and produce information as well as make development suggestions for the company marketing planning process

Content

- Marketing mix
- Marketing in the international environment
- Planning, implementation and follow-up of marketing

Materials

Opetus englanniksi

Teaching methods

Opetus englanniksi

Employer connections

Opetus englanniksi

Exam schedules

Opetus englanniksi

International connections

Opetus englanniksi

Completion alternatives

Opetus englanniksi

Student workload

Opetus englanniksi

Content scheduling

Opetus englanniksi

Further information

Opetus englanniksi

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, good (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, approved/failed

Not applicable

Assessment methods and criteria

Opetus englanniksi